Search results for "Market environment"
showing 8 items of 8 documents
BUSINESS CAPABILITIES AND HR KNOWLEDGE’ AS THE CRITICAL FACTOR OF DUE DILIGENCE IN PRE-ACQUISITION PHASE
2016
Previous theoretical research has argued that due diligence in the pre-acquisition phase is traditionally oriented towards legal and financial matters. However, in the innovation-driven market environment, where firms need to maintain competitive strength, business skills and knowledge play important roles. Despite this difference, the due diligence research continues in traditional areas, e.g., financial history, legal and commercial liabilities, and tax issues. Hence, the problem may arise in acquirers overpaying or mistakenly rejecting a target firm. There is a need for assessing ‘Business Capabilities and Human Resources Knowledge’ for due diligence in the pre-acquisition phase. Based o…
What's on TV? The Impact of Brand Image and Celebrity Credibility on Television Consumption from an Ingredient Branding Perspective
2013
Today's multichannel, multimedia marketing environment presents a new layer of challenges. New demands from potential television viewers translate directly into the need of the creation and development of effective marketing strategies for the television (TV) market. This study proposes and validates a research model that analyzes an individual's TV show consumption by testing the impact of brand image and celebrity credibility. Based on the theoretical discussion, hypotheses were derived and tested with structural equation modeling on a basis of 306 consumers. Generally, the article provides evidence that brand image is the driving force in the explanation of a viewer's motivation to consu…
Product development process in Spanish SMEs: an empirical research
2002
Rapid product development has been treated as a competitive strategy in a global market environment. It is essential to improve the product development process with the objective of reducing product development cycle time and hence to reach the market as quickly as possible. Large-scale companies have adopted new strategies and technologies to reduce the product development cycle time, taking into account various market and innovation barriers. However, small and medium enterprises (SMEs) have not received adequate attention from researchers for their product development process. In this paper, an attempt has been made to analyze the critical success factors for the product development proc…
Value networks in cloud computing
2011
PurposeThe purpose of this paper is to examine value networks in cloud computing. It demonstrates the kinds of value offered by such networks to firms within a given network, and considers how and why the network may change over time.Design/methodology/approachThe paper reports on a longitudinal case study, including a total of seven semi‐structured open‐ended interviews, conducted with five informants from the case firm.FindingsIt was found that cooperation in value networks provides not merely financial benefits, but also knowledge, among other intangible benefits. Value networks should be evaluated as a whole, since there may be indirect connections – i.e. the value comes not directly fr…
Young people's perceptions of the responsibilities of organizations promoting financial capability
2014
Today's changing market environment demands financial capability even from young consumers. This article concentrates on the perceptions of young people on the roles and responsibilities of school, public, private and non-profit sector actors in promoting financial capability among the young. The qualitative data were collected via focus group discussions among young people aged 15–26 in schools and education institutions across Finland. Educational institutions play an important role in the everyday lives of the young but tend to focus on macro-finance issues in financial education. Banks are seen as professional actors promoting financial capability to the young, but their activities are …
Restorānu nozares tirgus analīze Almati pilsētā
2020
Gaukhar Zakirova. Bakalaura darbs “Tirgus analīze par restorānu nozari Almati pilsētā”. Šajā darbā tika veikta Almati restorānu nozares analīze. Mērķis ir noteikt galvenās stratēģijas, kas uzlabo sniegumu restorānu nozarē Almati tirgū. Galvenais uzdevums ir, sasaistot teoriju un praktiskos tirgus analīzes piemērus dažādu valstu restorānu nozarē, sasniegt šī darba mērķi. Rezultāti parāda restorānu nozares mūsdienu situāciju Almati tirgū, tā stiprās un vājās puses. Bakalaura darbā ir 16 attēli, 35 tabulas, 4 pielikumi un 121 lappuses. Pētniecības periods aptver 2019 – 2020.
Creating context as you go
2009
In this paper, we discuss how a short-range wireless communication scheme called Mobile Encounter Network (MEN) can provide additional value for both the consumer and the service/product provider (the company). When used as an information search system on the market environment, a MEN-based system allows services and products being promoted at the location they are available. From the customer's point of view, MEN may provide a "digitally augmented vision", an enhanced view to the current environment. Combined with a set of filtering and search rules this may provide a self-manageable context combining the user's own personal environment and preferences to the services and features availabl…
Market Environment Factors Influence on Development of Bancassurance in Latvia
2021
Banks and insurers as part of financial service industry engage in partnership under the concept of Bancassurance. Several studies are done on this topic, focusing on economies of scale and performance of most Bancassurance common models. The purpose of this study is to identify the key market environment factors that influence the development of Bancassurance for retail banks in Latvia and the level of increase. Aim of this research is to analyse – how market environment factors influence the development of Bancassurance in Latvia. The current paper is focused on the Latvian market where several Bancassurance models are present as we test our propositions by interviewing management represe…